The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) by Matthew W. Ragas, Bolivar J. Bueno

Free download pdf e books The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) 9780307781529 in English by Matthew W. Ragas, Bolivar J. Bueno

Download The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) PDF

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
Matthew W. Ragas, Bolivar J. Bueno
Page: 224
Format: pdf, ePub, mobi, fb2
ISBN: 9780307781529
Publisher: Crown Publishing Group

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Free download pdf e books The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! ) 9780307781529 in English by Matthew W. Ragas, Bolivar J. Bueno

Overview

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at ...

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