Content Strategy for the Web by Kristina Halvorson, Melissa Rach

Free audiobook downloads to cd Content Strategy for the Web 9780321808301 English version DJVU PDF CHM by Kristina Halvorson, Melissa Rach

Download Content Strategy for the Web PDF

Content Strategy for the Web
Kristina Halvorson, Melissa Rach
Page: 240
Format: pdf, ePub, mobi, fb2
ISBN: 9780321808301
Publisher: New Riders

Download Content Strategy for the Web

Free audiobook downloads to cd Content Strategy for the Web 9780321808301 English version DJVU PDF CHM by Kristina Halvorson, Melissa Rach

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Content Strategy for the Web - Karen McGrane on Vimeo
Oct 30, 2010 - 46 minWeb content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations Kristina Halvorson on Content Strategy for the Web - Treehouse Blog
Kristina Halvorson is the founder and president of Brain Traffic, a nationally- renowned agency specializing in content strategy and writing for SVC Workshop: Content Strategy for the Web bibliography
Hey, there, everyone who was in my content strategy workshop. Sorry this was late. But it should be thorough! (Complete deck is at the end.) Content Strategy: 10 Things You Need to Know Guide for the Web
The landing concepts of web content marketing strategy and you should know how it fits in with the neighboring support as well as you should Content Strategy for the Web- Create and deliver content like
If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web

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