Anime's Media Mix: Franchising Toys and Characters in Japan. Marc Steinberg

Anime's Media Mix: Franchising Toys and Characters in Japan

Anime-s-Media-Mix.pdf
ISBN: 9780816675500 | 304 pages | 8 Mb

Anime's Media Mix: Franchising Toys and Characters in Japan
Marc Steinberg
Page: 304
Format: pdf, ePub, fb2, mobi
ISBN: 9780816675500
Publisher: University of Minnesota Press

Download Anime's Media Mix: Franchising Toys and Characters in Japan

Books download in pdf Anime's Media Mix: Franchising Toys and Characters in Japan in English CHM RTF PDF by Marc Steinberg 9780816675500

In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...

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