Animation As a Form of Media

Animation can be utilized to share with, educate, advertise and express emotions in the same way live action can by using the same techniques; such as for instance the use of colour, film language and sound. The NSPCC advert by Russell Brooke on television is a great example of how animation may be more efficient than live action. There's no limit to simply how much a scenario or a motion may be exaggerated but nevertheless remain to be convincing. In the advert if your real child was being thrown around it could be extremely controversial and though it is clearly what's going on behind closed doors it could be a lot of for a lot of to watch. The animated character is established in a way that portrays the child in a way that'll have the message across. This example shows how valuable an instrument animation really is, that it's not just a media form to entertain young children. It can also be an excellent vehicle to exhibit that cartoon violence can be utilized to an optimistic end.

On the other hand cartoon violence can be very aggressive and graphic such as the'Grand Theft Auto'video gaming series and some Manga features involve a lot of violence and gore but created in a quite realistic way, not ideal for a audience where as cartoons adapted from Marvel comics such as for instance'Spiderman'and the'X-Men'are primarily orientated around fighting but done in a less bloody way. The fight sequences involve a couple of kicks and punches and a superhuman power is used which doesn't normally inflict much gory, physical damage on the opponent, instead the loser is left with a scratch or two on their face with a trickle of blood oozing from their mouth. The fights, realistic as they might be, aren't overly graphic, otherwise they would need to be shown after the watershed, but they are descriptive enough to state what's going on within the story. Most important of is the fact good always triumphs over evil in these cartoons. This does not justify the fighting but neither does it encourage it. Fisticuffs in a live action feature is always more violent than fighting in cartoons as it involves real people who is able to get hurt whereas cartoon characters feel nothing, making the fighting seem less realistic than the usual live action fight sequence.

The belief that animation is just a media form directed mainly at children is certainly not true, but in some situations this can be utilized to the advantage of the producers. A good example of here is the recent'DairyLea'commercials, created in a 3D Stop Motion technique it shows some talking cows encouraging children to consume their product, not just on its own, but with mashed potato. The advert shows that'DairyLea'may be blended with other foods and the format is more memorable to children (the talking cows), therefore they are prone to ask their parents to buy them some. Another good example of animation targeted at children may be the'Green Cross Code'(stop, look and listen). This informative commercial shows hedgehogs crossing a road in a animated and musical way, encouraging children to accomplish while they do and they will be safe. This format was chosen so children will remember how to safely cross the road as told by singing hedgehogs-which would not have been possible in actual life through a live action format. The advert offers an interesting, memorable option to mundane, forgettable, live action instructions. fantasy animation Links to an external site.

Since animation is manufactured popular by children, (for example, the phenomenon of the'Pokemon'series) you will find a number of ways producers can capitalise on the launch and success of a series. The producers see many ways of making additional money from a successful cartoon because they know that children will do anything to obtain their on the job components of merchandise, for example the'Pokemon'battle cards. Merchandise does not just stop at playing cards though; there's stationary, cutlery, bags, toys, clothing, books, posters and video games. It is this side of animation that results in adults distancing themselves from the genre because of the fact that the cartoon series is blatantly targeted at children and so that is enough to place them off watching. Formerly the animation format adopted a biased approach aimed solely at a younger audience. In early days animation it absolutely was fascinating concept, a drawing that was moving. Since it absolutely was a new concept people of all ages took an interest.